In the previous two articles, we talked about becoming a better writer and getting your customers engrossed in your content. If you haven’t checked them out yet, here they are: The Secret Super-Power to Attract More Clients, Generate a Tsunami of Clients With This One Trick.
You know what’s worse than being boring?
Nothing.
I don’t enjoy speaking to boring people. And neither do your customers!
Unfortunately, 99% of business owners are boring.
Why? Because of something called “waffling”.
Let’s fix it.
How to Find Out If You’re Waffling
Read this:
“I will call you at three and we will go over the various strategies in which we can combat the current issue of needing new clients.”
Try this one:
“I’m getting in touch because I saw your page on Google, and I think it would be really beneficial for your business if we could have a chat and discuss a business plan.”
Starting to feel it?
One more:
“Hi, I know you’re busy and I don’t want to waste your time because I know your schedule is packed.”
Did you notice? They’re all waffling!
The language is frail and passive. There’s no real energy behind what they’re trying to say.
It just feels like a zombie… endlessly typing.
Cutting Through The Clutter With a Chainsaw
Let’s see how we fix these sentences.
Looking at the first one:
“I will call you at three and we will go over the various strategies in which we can combat the current issue of needing new clients.”
We need to write proactively!
“The call’s at three. Subject: How to Get More Clients”.
Much more to the point, right?
Next one:
“I’m getting in touch because I saw your page on Google and I think it would be really beneficial for your business if we could have a chat and discuss a business plan.”
Snoring
“I think we would work well together. Let’s chat.”
Now, I’m awake.
Clear and concise. Much better.
And finally:
“Hi, I know you’re busy and I don’t want to waste your time because I know your schedule is packed.”
This one is the easiest:
“.”
The whole sentence is useless! It actually does more harm than good.
By writing unnecessary words, you’re wasting time.
With every second that ticks buy, they’re not saying YES to your proposal.
Think, ‘what does a bored customer buy?’
Nothing.
Slay Your Waffling For Good
Stop using docile language. Cut through all the noise and get to your point.
Write like there’s no tomorrow! Like your life depends on it.
Command your writing and sales will go through the roof.
Talk soon,
Joe
P.S. Want to know how I’d make sure all waffling is eradicated and make your content irresistible to your prospects?
Get in touch today. If we’re a good fit, I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently, and discuss it with you in-depth on a call.
No cost, no obligation.
If you want to work together, I’ll tell you exactly how that works. If you don’t, that’s fine too. No hard-selling, no pressure, no annoying sales tactics.
Sounds good? Then fill out this form: https://www.jbsmarketing.co.uk/free-marketing-analysis
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