The Secret Super-Power To Attract More Clients
Sep 14
2 min read
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Your writing skills are the key to success.
Good writing is like a peacock's feathers - it flaunts your skills and attracts new clients. It will grow your customer base and show the world you're great at what you do.
Being a good writer is like having superpowers.
Howeverrrrr…
Most writing is absolutely terrible; forced, robotic and sleep inducing.
And this issue isn't limited to one class of people - it's everywhere! Every country and every language is plagued with bad writing.
Why? There are so many reasons. School has failed us, writing isn't speaking and most people quit developing their writing after they leave education.
But, the ‘why’ isn't nearly as important as the ‘how’...
The biggest issue with people's writing
It will surprise you to know that it isn't people's vocabulary or their grammar that lets them down.
It's their formatting.
School teaches us to have large, over-developed paragraphs and 10,000-word essays. Which is fine if your target audience is university professors.
Look at what you're reading right now!
It's digestible and easy on the eye. Much different to a book report or a thesis.
You could have the best article of all time, but if no one reads it, it doesn't matter.
I don’t care about the subject of a sentence or an ‘intransitive verb’ or a ‘demonstrative pronoun’. We’re going to leave all that to the English teachers.
The only type of words that matter are words that sell.
How do I fix this?
I want you to read EVERYTHING you write out loud.
Ask yourself:
Does it sound natural?
How well does it flow?
Do I sound like a robot?
Record it, and listen back.
Any content you make needs to hook the reader and keep them going.
Your writing should have short paragraphs and easy-to-understand sentences. Avoid heavy jargon and never-ending ramble.
Your writing should take the reader on a journey. An easy, enjoyable journey.
Hook, line, and sinker.
Talk Soon,
Joe
P.S. Want to know how I'd keep your prospects glued to their screen, unable to stop consuming your content? Do this:
Get in touch with our agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call.
No cost, no obligation.
If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard selling, no pressure, no annoying sales tactics.
Sounds good? Then fill out this form: https://www.jbsmarketing.co.uk/free-marketing-analysis