Sign A Cascade of Clients By Implementing This One Feature To Your Ads

No one ever said; “You have to waste money to make money”.

It seems so obviously stupid… but millions of businesses do it every day.

You lose big time when your ads don’t reach their FULL potential.

Every ad you pay for that someone doesn’t click -  is a loss. 

It’s All About The Close

How good are your ads?

Are they creative? …Funny?

EVERYONE is creative and funny. 

A salesman doesn’t make you buy his stuff with a funny joke. Sure, it helps, but the most important part is the close - the offer!

Ads should be pleasing to the eye, but that doesn’t make people buy.

Your ads are underperforming, not because of bad content but, because they lack the critical element—a good offer.

“But my ads do have an offer!”

Let me assure you that ‘Get in touch now!’ and ‘Subscribe to my service!’ aren't going to cut it…

The Anatomy of a Stellar Offer

The best offers are the ones easiest to say ‘Yes!’ to.

To brew up these offers, we need to enter the mind of a consumer.

Firstly, find their pain.

Hone in on ONE specific point. For example, ‘my ads are underperforming’. This pain point is the driving force behind their decision-making, so push hard on it.

Secondly, make a proposition. 

Give them a strong reason to click that button. 

You’ve found their problem - why should they pick your solution? 

This generally comes in the form of an incentive like something free or an additional extra. Maybe they’ll miss out if they don’t buy right now?

Finally, add a guarantee. 

Guarantee their purchase with a money-back clause. Not only does this remove all the risk from buying your product/service, but it also projects confidence that what you’re selling is amazing!

This is how to fix your ads for good.

Talk soon,

Joe

P.S. If you want me to personally make sure all of your offers are pitch-perfect, and will attract more clients than you can handle, get in touch with me here.