Do this and you will FEEL the results of your ad campaigns

Four weeks into my first sales job, I had to attend a ‘marketing review’.

The other new hires and I weren’t trusted with clients yet, but we were each tasked to run an ad campaign for the company.

Our boss asked one question, “how effective are your ads?”

The first guy said company sales had increased by 7.8% since he launched his ads.

The boss replied, “How do you know that increase was from YOUR ads?”

A similar thing happened with the rest of us. There was no solid proof to back anyone's ‘results’. 

Since then, I’ve always watched my ads like a hawk.

If I get asked that question now, I have oooooodles of proof.

Here’s how it’s done.

How Effective Are Your Ads?

We all know that if you’ve never run an ad before, and you start running ads, you’ll increase your number of leads (fancy word for ‘potential client’) and get more clients.

But ads cost money, right?

And money is a top priority - you don’t wanna waste it!

There are 101 factors affecting client acquisition, so once you run ads for long enough it will be IMPOSSIBLE to say for certain that that one ad is doing X or Y.

Once you’re running 10+ ads, if you don’t have a way to keep track, who knows what’s what!?

Most people just hope that their ads are working.

But we’re smarter than that… there must be a better way?

You’re Throwing Money Away

99% of businesses fail to quantify the impact of their ads.

They don’t know:

How many leads come from their ads

What ads generate the most leads

The cost per lead

The only statistic they see is:

‘X amount of people have seen your ad’

Who cares how many people see your ad!? The only thing that matters is how many people your ad brings to your company. 

We all see over 5,000 marketing ads per day!

If you don’t know how many people click on or contact you because of your ad, then no one knows if the ad is effective or not.

Without this data, it’s impossible to define the amount of money (return on investment) ads are making and you’ll never know what ads work best.

Tracking Ad ROI Will Save You Zillions of Pounds

ROI is a well-understood term in the businessy/sales world.

You wouldn’t sell a product if you didn’t know it’s ROI. So why would you run an ad that way!?

If you set things up right, you’ll how much each lead costs per ad and you’ll know what ad brings in the most leads. How awesome is that?

This is done in a few different ways.

The first tools you want to use are pixels. These nifty things exist in every ad platform and track EVERYTHING. If someone clicks a button on your site - it gets tracked.

Along with a UTM codes, you’ll be able to see where each website visitor comes from. If someone clicks a link on Facebook - you’ll know.

Finally, phone-call tracking software will help you to track offline conversions. If they call you - you’ll know where they found your number.

Every single source of every single lead can be tracked with laser precision. 

Talk soon,

Joe 

P.S. Want me to make sure no ad conversion ever gets missed again? Saving you money and sky-rocketing your Ad ROI!

Get in touch today. If we’re a good fit, I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently, and discuss it with you in-depth on a call. 

No cost, no obligation. 

If you want to work together, I’ll tell you exactly how that works. If you don’t, that’s fine too. No hard-selling, no pressure, no annoying sales tactics.

Sounds good? Then fill out this form: https://www.jbsmarketing.co.uk/free-marketing-analysis